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Gonzo innovation — the manifesto
Innovation is a side effect of successful and consistent empowerment of an organization’s greatest asset: its culture.
1. No success, no innovation
In the long run, nobody will call anything innovative if it wasn’t a success in the first place.
2. Innovative companies are not your role model
You may try to copy their processes, but what you really want to achieve is their success.
Successful innovation is not achieved by means of trying to go where everybody else is going and be just the same, indistinguishable and — ultimately — boring.
3. Organizations are cultures
Rich or poor, rising or dying, structured or informal, every organization has its own values, its own style, characteristic attitude and typical behavior.
Those defining behaviors and values might not be the most common ones in an organization — yet, they represent a sort of signature for it.
Any initiative aimed at innovation must stay true to the corporate culture, empower and leverage it to develop new things with the same people, in the same market and with the same values. Just truly unique, therefore memorable and — ultimately — better.
