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Fact-checking | Organizational Culture | Strategy | Strategic Planning | Project Management

Reclaiming Reality

How a sound organizational culture can counter a crisis of misinformation

Fabio Turel
4 min readJan 14, 2025

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Criticism of social media giants abandoning fact-checking often focuses on ethical concerns: something that, in a Machiavellian management style, could be sidelined when efficiency, profit, and business success take precedence.

However, this perspective only considers one side of the issue.

Any enterprise committed to long-term value creation must undertake the challenging work of validating assumptions against facts, not against preconceptions, desires, or superficial success metrics.

When organizations abandon fact-checking because it challenges personal agendas, requires complicate analysis, or contradict existing beliefs, they’re not choosing efficiency — they’re choosing failure.

Strategic failure. Image generated by Midjourney, prompt by Fabio Turel

A Non-Negotiable Success Factor

Fact-checking serves as a fundamental pillar of effective strategy planning and execution, delivering multiple crucial benefits for organizations:

Support strategic decisions

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Fabio Turel
Fabio Turel

Written by Fabio Turel

A Project Manager must be a good storyteller. Stories about my profession, my interests and my passions converge in this place.

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