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Fact-checking | Organizational Culture | Strategy | Strategic Planning | Project Management

Reclaiming Reality

How a sound organizational culture can counter a crisis of misinformation

4 min readJan 14, 2025

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Criticism of social media giants abandoning fact-checking often focuses on ethical concerns: something that, in a Machiavellian management style, could be sidelined when efficiency, profit, and business success take precedence.

However, this perspective only considers one side of the issue.

Any enterprise committed to long-term value creation must undertake the challenging work of validating assumptions against facts, not against preconceptions, desires, or superficial success metrics.

When organizations abandon fact-checking because it challenges personal agendas, requires complicate analysis, or contradict existing beliefs, they’re not choosing efficiency — they’re choosing failure.

Strategic failure. Image generated by Midjourney, prompt by Fabio Turel

A Non-Negotiable Success Factor

Fact-checking serves as a fundamental pillar of effective strategy planning and execution, delivering multiple crucial benefits for organizations:

Support strategic decisions

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Fabio Turel
Fabio Turel

Written by Fabio Turel

Organizations are Cultures, and Projects are their Stories. Strategy is the way we choose which stories to tell. All my stories converge here.

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