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FOOTBALL | PENALTY SHOOT-OUTS | PROJECT MANAGEMENT | NEGOTIATIONS

The Role of Readiness

Project Management and Negotiations: Agile Coach or Football Coach?

Fabio Turel
4 min readAug 17, 2023

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As a Project Manager, your role in a negotiation meeting is akin to that of a coach strategizing before a penalty shootout in football. We’ve previously delved into the significance of effective negotiation strategies, but now let’s unveil the power of preparation in situations that might seem to hinge on luck.

Photo by Anastasia Shuraeva from pexels.com

1. Anticipating choices

Consider the opening coin toss in a penalty shootout — it’s more than a formality. Research reveals that its outcome, and the consequent choices that are taken, can shape the outcome of the game.

Identify and consider the importance of these metaphorical “coin tosses”. Even if they rely on an informed guess, these choices might set the tone and course of discussion, bolstering confidence and reducing hesitation.

If I had to wrap it all up in one single piece of advice, it would be this one: organize a thorough pre-meeting

2. Defining roles

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Fabio Turel
Fabio Turel

Written by Fabio Turel

A Project Manager must be a good storyteller. Stories about my profession, my interests and my passions converge in this place.

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